How to get your metaphorical but fashionable knickers in a twist

I turn today to the world of fashion. This is not a world that interests me one bit. Once upon a time I was a pretty snappy dresser, but even then I never became a label slave. I bought what I liked. Fashion was a closed book.

However, I’m not going into a discourse on what’s hot and what’s not. If I get onto the subject of catwalk fashion I’ll be dead before I stop fulminating, my demise perhaps hastened by apoplexy. Instead I shall concentrate on the people who write about what’s hot and what’s not, specifically the magazine Vogue.

The staff there have been throwing a real hissy fit about the rise of fashion and style bloggers. Sally Singer, the creative digital director (what?) went on the offensive. ‘Note to bloggers who change head-to-toe, paid-to-wear outfits every hour: please stop. Find another business. You are heralding the death of style.’

There was some further wittering from the vogue.com chief critic. She was moaning about fashion wannabees hanging around shows hoping to get noticed. Which is a bit rich since that’s how a lot of the catwalk models got a job in the first place.

What it seems to be to me is Vogue bricking itself that its previously unassailable position as an arbiter of taste (I use the word loosely) is under attack, and the staffers are running around like Chicken Little now the sky is falling. The fact is that the advent of the internet fashion blogger means that reaction times have dropped to just about zero. Where Vogueistas have a month to come up with the latest must-have trend, the likes of Pernille Teisbaek can change their style in minutes. This is bad news.

As for the clothes being ‘paid to wear,’ well I very much doubt that Vogue buys the stuff it shows in an ever-changing monthly array. Even the daily papers get 24 hours to come up with today’s new hot look (trench coats are back according to the i but things may have changed since Tuesday), and they sure as hell don’t cough for the latest pair of distressed jeans.

Meanwhile Neiman Marcus are in a tizzy after the fourth consecutive drop in quarterly sales, whining that the fashion shows are blogged and broadcast all over the world via social media, and because of this by the time the ‘new’ fads are shipped and hit the shops the newness and ‘excitement’ have already worn off. Not the same bleating as Vogue, but closely related, since they too are saying style is being killed.

It just might be that both organisations are worried that somebody else is killing their golden goose. Or am I getting cynical in my old age?

If you want a larf, do check this out.

http://www.vogue.com/?us_site=y